Increasing the use of bonding, attachment, and early literacy practices among young adults ages 16-25
Babies are born learning, and every environment is a learning environment. This is the message that ECAP Early Literacy Strategy Group is working to share throughout the community.
The work is hands-on and on-the-ground as the Early Literacy Strategy Group lets families know that singing, playing, reading, talking, smiling, and snuggling with children, starting from birth, are important aspects of early literacy.
The group takes the Early Literacy Roadshow, a kit filled with free and recycled materials, to community events to encourage families to get creative with everyday items to engage babies and young children in brain-building play wherever they happen to be.
The group has also developed a training module and materials to support organizations who are interested in sharing messages about early literacy and brain development with families they serve. The organizational training is based on the messages we share at community events with our Early Literacy Roadshow.
This is being rolled out along with a community-wide social marketing campaign called Making Moments Matter.
To ensure the messages we are using with families and in our materials are reaching our key audience, the group is working with local high school students to develop early literacy-focused messages to reach young adults in our community.